About
One writer, and a method that needs your people in it
SeoExpert is the trading name of Oleksandr Lubnin, who writes service pages, articles and case studies for B2B companies from Ayr.
The businesses this is written for have the same difficulty in common: what they do is genuinely hard to explain, the people who can explain it are busy doing it, and the website ends up saying less than the company knows. A page written from the outside can only repeat what is already published about the subject, which is why so many of them read the same.
So the method starts with a recorded conversation with somebody at your business who does the work, and everything the piece asserts goes back to you to be confirmed before it is written. That is a deliberate limit on how fast this can go and on how much of it can be done without you. It is also the only reason the finished pages say anything worth reading.
What is deliberately not offered
A short list is more useful than a long one. If what you need is on it, this is the wrong supplier, and that is better established before an invoice than after.
Rankings, traffic or enquiries as a promise
No position, no volume and no number of enquiries is undertaken in any package. Search engines do not publish their rules and change them without notice; a promise about them would be a guess dressed up as a term.
Link building and outreach
Nothing here involves acquiring links, placing guest posts or paying for mentions. If that is what you are after, this is not the right supplier and it is better to know now.
Technical audits and site builds
Crawl budgets, redirects, page speed and site architecture are somebody else’s trade. Where a piece cannot work until something technical is fixed, that is said in writing rather than worked around.
Writing without an interview
A piece assembled from whatever is already published about your subject is a piece your competitors could commission too. The interview is the method, not an extra, and it is why the work is priced the way it is.
Claims you cannot evidence
Figures, outcomes and customer names go in only when you confirm them. Nothing is estimated, rounded up or inferred to fill a gap in a draft.
Trading details
Who you are contracting with, and where a letter reaches them. The same details appear at the head of each of the four legal pages.
The person behind the name
Oleksandr Lubnin trading as SeoExpert21 St Andrew's StAyrKA7 3BTUnited Kingdomcontact@seoexpert.spaceseoexpert.spaceThis is an individual trading under a business name, not a company. There is no company number, no incorporation and no registered office, so you will not find those anywhere on the site; the address above is a geographic address at which documents can be served.
Correspondence is by email and by post. There is no telephone number on this site, and enquiries answered in writing leave both sides with a record of what was agreed - which matters more than usual when the thing being agreed is the wording of a page.