What it costs

Three packages, three figures

Prices are in pounds sterling. Two packages are commissioned a piece at a time; the third is a month’s allocation and takes the place of commissioning pieces singly. The figure on a card is the figure invoiced.

Service Page Copy

One page that explains a single service in the words a buyer would use.

£240per project

Commissioned one piece at a time.

Service Page Copy: what the package holds
What you get	One service page
Length	Up to 1,000 words
Interview	Up to 30 minutes
Revisions	One round
Turnaround	5 working days

What is included

One service page of up to 1,000 words
An interview of up to 30 minutes with the person you nominate
An outline agreed with you before the writing starts
Editing, and a draft put in front of you for approval
One round of revisions against the agreed brief
Publication on your own site if you give me access to do it

What is not included

A second round of revisions, or changes outside the agreed brief
A second page on the same subject
Claims that your source material does not support
Any undertaking about where the page ranks or how much traffic it draws

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Customer Case Study

One customer story, written from an interview and checked back with them.

£380per project

Commissioned one piece at a time.

Customer Case Study: what the package holds
What you get	One case study
Length	Up to 1,500 words
Interview	Up to 60 minutes
Revisions	Two rounds
Turnaround	7-10 working days

What is included

One case study of up to 1,500 words
An interview of up to 60 minutes, with your team or with your customer
An outline agreed with you before the writing starts
Editing, and a draft put in front of you for approval
Two rounds of revisions against the agreed brief
Publication on your own site if you give me access to do it

What is not included

A third round of revisions, or changes outside the agreed brief
Getting your customer to agree to be written about, which is yours to arrange
Figures or outcomes you cannot evidence, which are left out rather than estimated
Any undertaking about where the case study ranks or how much traffic it draws

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Monthly Content Allocation

Three pieces a month, drawn from whichever of the three kinds you need.

£1150per month

Billed monthly, in place of commissioning pieces one at a time.

Monthly Content Allocation: what the package holds
What you get	Three pieces a month
Length	Up to 1,200 words each
Interview	Up to 90 minutes in total
Revisions	One round of each piece
Turnaround	Monthly

What is included

Three pieces a month, up to 1,200 words each
Service pages, articles and case studies, in whatever mix you choose that month
Interviews of up to 90 minutes in total across the three pieces
A plan for the month agreed with you before the writing starts
Editing, and each draft put in front of you for approval
One round of revisions of each piece
Publication on your own site if you give me access to do it

What is not included

A fourth piece in the same month, which is quoted on its own
Carrying an unused piece or unused interview time into the following month
A second round of revisions on a piece
Any undertaking about where the pieces rank or how much traffic they draw

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The three side by side

The same questions asked of each package. Where a figure repeats down a column it is because the packages really do agree on it.

Every figure here is the same one printed on the cards above
	Service Page Copy	Customer Case Study	Monthly Content Allocation
Price	£240	£380	£1150
Charged	per project	per project	per month
What you receive	One page	One case study	Three pieces a month
Words per piece	Up to 1,000	Up to 1,500	Up to 1,200 each
Interview time	Up to 30 minutes	Up to 60 minutes	Up to 90 minutes in total
Revisions	One round	Two rounds	One round of each
Turnaround	5 working days	7-10 working days	Monthly
Published for you, with access	Yes	Yes	Yes
Runs month to month	No	No	Yes

How a commission is placed

Nothing is paid on this website. There is no basket, no checkout and no card field anywhere on it, because the scope of a piece of writing is agreed before it has a price. You send a brief; the subject, the interview and the length are settled; you get the package, the figure and the date in writing; and an invoice follows your acceptance of that.

Payment is by bank transfer against that invoice, in pounds sterling. The turnaround starts once payment has cleared, the interview has taken place and the material you have to confirm has come back.

The figure quoted is the figure invoiced. Nothing is added to it afterwards, and if something would change it - a longer piece, a second interview, a subject that turns out to be two subjects - it is put to you in writing and agreed before the work goes on.

Service Page Copy and Customer Case Study are commissioned one piece at a time, and a second piece is a second commission. The Monthly Content Allocation runs by the month at £1150 a month: it replaces ordering pieces singly rather than sitting on top of them, and the two are never invoiced together for the same piece.

A month’s allocation is for that month. An unused piece or unused interview time does not carry into the next one, which is said here rather than discovered at the end of a quarter. Either side can stop the arrangement before the next month begins, and the terms for that are on Refund & Cancellation.

Anything you spend elsewhere is yours and is not in these figures: your own website, its hosting and its content management system, any stock imagery or software licences you want used, any advertising, and the time your own people spend in the interview.

Questions about scope before you commission anything are welcome by email at contact@seoexpert.space, or through the request form, which writes the brief out for you as you fill it in.

Not sure which package a piece falls into?

Send the brief anyway. The subject, the reader and the length decide it, and you are told which package the work falls into - and what it will cost - before anything is agreed.

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